Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/418808
| Title: | A study on the impact of T V advertisement on the buying habits of consumers |
| Researcher: | Ravi Vikram |
| Guide(s): | Chandrasekar, K S and Ramachandran Nair, M K |
| Keywords: | Economics and Business Electronic Products Festivals Management Pilot Survey Social Sciences Television Advertisement The Electronic Media |
| University: | University of Kerala |
| Completed Date: | 2007 |
| Abstract: | newline Abstract not available |
| Pagination: | 240p. |
| URI: | http://hdl.handle.net/10603/418808 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 32.79 kB | Adobe PDF | View/Open |
| 02_prelim pages.pdf | 308.47 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 23.81 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 1.65 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 1.96 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 8.5 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 209.45 kB | Adobe PDF | View/Open | |
| 08_annexures.pdf | 254.5 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 238.56 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: