Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/417433
Title: Strategic Management In It Industry An Empirical Study In Chennai City
Researcher: Divya D S Rajan
Guide(s): Vanniarajan, T
Keywords: Economics and Business
Management
Social Sciences
University: Mother Teresa Womens University
Completed Date: 2020
Abstract: Staying competitive in a challenging business environment has led to the identification and implementation of strategy as part of the business function and process. This led to the adoption of strategic management into the business function of IT industry. Indian IT industry is one of the largest exporters of IT and related services in the global scenario. Chennai is one among the major hub for IT services in India. This study aims in understanding the strategic management process practiced in the IT companies in Chennai. This study was made by the responses obtained through a structured questionnaire. The received responses were analyzed with various statistical tools such as Anova, Exploratory factor analysis, Reliability coefficient and Confirmatory factor analysis. The results revealed the extent of implementation of generic strategies in the firm. It also analyzed the impact of strategic planning and strategic management on organizational performance and also the challenges in the implementation of strategic management in the firm. This study concludes by identifying the scope for future research. newline
Pagination: 204p.
URI: http://hdl.handle.net/10603/417433
Appears in Departments:Department of Management Studies

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01_title.pdfAttached File24.57 kBAdobe PDFView/Open
02_declaration.pdf199.18 kBAdobe PDFView/Open
03_certificate.pdf5.19 MBAdobe PDFView/Open
04_acknoledgment.pdf125.41 kBAdobe PDFView/Open
05_contents.pdf66.66 kBAdobe PDFView/Open
06_listoftables.pdf600.88 kBAdobe PDFView/Open
07_abstract.pdf6.05 kBAdobe PDFView/Open
08_chapter 1.pdf7.77 MBAdobe PDFView/Open
09_chapter 2.pdf3.2 MBAdobe PDFView/Open
10_chapter 3.pdf1.8 MBAdobe PDFView/Open
11_chapter 4.pdf5.44 MBAdobe PDFView/Open
13_chapter 6.pdf1.9 MBAdobe PDFView/Open
14_bibilogaphy.pdf1.17 MBAdobe PDFView/Open
15_listoffigures.pdf80.53 kBAdobe PDFView/Open
16_appendix.pdf209.24 kBAdobe PDFView/Open
80_recommendation.pdf1.79 MBAdobe PDFView/Open
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