Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/415368
| Title: | Online Advertising_ Mapping the Determinants of Effectiveness among Indian Consumers |
| Researcher: | Padmini Jain |
| Guide(s): | K.S. Arul Selvan |
| Keywords: | Journalism and Mass Communication Online Advertising Social Sciences Social Sciences General Social Sciences Interdisciplinary |
| University: | Indira Gandhi National Open University IGNOU |
| Completed Date: | 2021 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/415368 |
| Appears in Departments: | School of Journalism and New Media Studies (SOJNMS) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 119.27 kB | Adobe PDF | View/Open |
| 02_certificates.pdf | 195.78 kB | Adobe PDF | View/Open | |
| 03_abstsract.pdf | 13.57 kB | Adobe PDF | View/Open | |
| 04_preliminary pages.pdf | 428.21 kB | Adobe PDF | View/Open | |
| 05_chapter-1.pdf | 1.41 MB | Adobe PDF | View/Open | |
| 06_chapter-2.pdf | 668.44 kB | Adobe PDF | View/Open | |
| 07_chapter-3.pdf | 294.54 kB | Adobe PDF | View/Open | |
| 08_chapter-4.pdf | 3.41 MB | Adobe PDF | View/Open | |
| 09_chapter-5.pdf | 400.28 kB | Adobe PDF | View/Open | |
| 10_references.pdf | 568.26 kB | Adobe PDF | View/Open | |
| 11_annexures.pdf | 1.51 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 237.12 kB | Adobe PDF | View/Open |
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