Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/413578
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2022-10-19T08:36:14Z | - |
| dc.date.available | 2022-10-19T08:36:14Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/413578 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | The Study of Creative Determinants of Viral Video Advertising on Social Networking Platforms | |
| dc.title.alternative | ||
| dc.creator.researcher | Dubal,Rushit | |
| dc.subject.keyword | Advertising | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Social marketing | |
| dc.subject.keyword | Social networks | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | ||
| dc.contributor.guide | Bhatia,Hitesh | |
| dc.publisher.place | Vadodara | |
| dc.publisher.university | Navrachana University | |
| dc.publisher.institution | Department of Management | |
| dc.date.registered | 2019 | |
| dc.date.completed | 2022 | |
| dc.date.awarded | 2022 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 80_recommendation.pdf | Attached File | 471.23 kB | Adobe PDF | View/Open |
| abstract.pdf | 102.1 kB | Adobe PDF | View/Open | |
| acknowledgement.pdf | 5.56 kB | Adobe PDF | View/Open | |
| appendix.pdf | 2.21 MB | Adobe PDF | View/Open | |
| certificate - declaration.pdf | 415.29 kB | Adobe PDF | View/Open | |
| chapter 1.pdf | 217 kB | Adobe PDF | View/Open | |
| chapter 2.pdf | 693.78 kB | Adobe PDF | View/Open | |
| chapter 3.pdf | 576.16 kB | Adobe PDF | View/Open | |
| chapter 4.pdf | 871.67 kB | Adobe PDF | View/Open | |
| content.pdf | 25.49 kB | Adobe PDF | View/Open | |
| preface.pdf | 144.05 kB | Adobe PDF | View/Open | |
| preliminary pages.pdf | 116.15 kB | Adobe PDF | View/Open | |
| references.pdf | 453.06 kB | Adobe PDF | View/Open | |
| title page.pdf | 18.24 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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