A Study on Marketing of Ayurvedic Medicine Products

Abstract

The origins of Ayurveda date back to the Vedic era. Most of the material related to health and disease is available in the Atharva Veda. Historians claim that Ayurveda is part of the Atharva Veda. However, the RigVeda, which is the oldest Veda, also mentions diseases and medicinal plants. There are hymns in the Athrava veda that mention remedies like Accorus calamus and Phylanthus Embelia. The systematized form of Ayurveda dates back to the prehistoric period of the conference of Rishis held at the foothills of the Himalayas. The oldest codified document on Ayurveda is the Charaka Samhita. Sushruta samhita is another codified document. The Sushruta tradition is said to have been descended from and propagated by Dhanvantari, while the Charaka tradition was descended from Atreya. The Sushruta school is dominated by surgical procedures and techniques, while the Charaka Samhita deals with internal medicine. Even though Ayurvedic medicines are effective, they do not reach the needy due to their lack of awareness, poor marketing strategies, packaging problems, etc. People think that Ayurvedic medicines cure diseases slowly and take long time to cure them. The price of Ayurvedic medicines is not affordable for all income levels and not available in all places, its use is difficult. Ayurveda is the practice of every home since ancient times in India. As time passed, due to the busyness of human being, mankind expected instant cures for diseases. Allopathy replaced Ayurveda and people used to allopathy, homeopathy due to its instant relief, availability of product, low price, accessibility, awareness, good attractive packaging, ease of use and good promotional activities. newlineIt is essential to analyze the wants, wishes and needs of the consumers to produce the desired Ayurvedic medicines in the form of the right medicines in the right channel. Another requirement is the quality of Ayurvedic medicines in the market, their effectiveness and efficiency. Changing behavior, lifestyle needs good looks, packaging and guarantees.