Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/410219
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2022-10-06T07:26:21Z | - |
| dc.date.available | 2022-10-06T07:26:21Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/410219 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Deceptive advertising and its effect on Brand image and customer loyalty in personal care products | |
| dc.title.alternative | ||
| dc.creator.researcher | Pawan | |
| dc.subject.keyword | advertising | |
| dc.subject.keyword | care products | |
| dc.subject.keyword | customer loyalty | |
| dc.description.note | ||
| dc.contributor.guide | Kuldeep Chaudhary | |
| dc.publisher.place | Rohtak | |
| dc.publisher.university | Maharshi Dayanand University | |
| dc.publisher.institution | Department of Management | |
| dc.date.registered | 2020 | |
| dc.date.completed | 2022 | |
| dc.date.awarded | 2022 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 117.72 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 129.3 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 203.33 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 86.95 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 97.55 kB | Adobe PDF | View/Open | |
| 06_list of graph and table.pdf | 116.87 kB | Adobe PDF | View/Open | |
| 07_abstract.pdf | 86.97 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 630.34 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 539.4 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 494.01 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 1.01 MB | Adobe PDF | View/Open | |
| 12_conclusion.pdf | 187.98 kB | Adobe PDF | View/Open | |
| 13_reference.pdf | 354.92 kB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 298.15 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 223.14 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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