Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/409563
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2022-10-03T09:08:46Z | - |
| dc.date.available | 2022-10-03T09:08:46Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/409563 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Effect of misleading advertisement on buying behaviour for consumer goods | |
| dc.title.alternative | ||
| dc.creator.researcher | Goyal, Vikul | |
| dc.subject.keyword | buying behaviour | |
| dc.subject.keyword | consumer goods | |
| dc.subject.keyword | misleading | |
| dc.description.note | ||
| dc.contributor.guide | Raj Kumar | |
| dc.publisher.place | Rohtak | |
| dc.publisher.university | Maharshi Dayanand University | |
| dc.publisher.institution | Department of Management | |
| dc.date.registered | 2020 | |
| dc.date.completed | 2022 | |
| dc.date.awarded | 2022 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 246.94 kB | Adobe PDF | View/Open |
| 02_ declaration.pdf | 307.43 kB | Adobe PDF | View/Open | |
| 03_ certificate.pdf | 419.27 kB | Adobe PDF | View/Open | |
| 04_ aknowledgement.pdf | 215.4 kB | Adobe PDF | View/Open | |
| 05_ content.pdf | 227.56 kB | Adobe PDF | View/Open | |
| 06_ list of table and figure.pdf | 242.45 kB | Adobe PDF | View/Open | |
| 07_ chapter 1.pdf | 909.41 kB | Adobe PDF | View/Open | |
| 08_ chapter 2.pdf | 910.84 kB | Adobe PDF | View/Open | |
| 09_ chapter 3.pdf | 878.03 kB | Adobe PDF | View/Open | |
| 10_ chapter 4.pdf | 805.93 kB | Adobe PDF | View/Open | |
| 11_ chapter 5.pdf | 993.43 kB | Adobe PDF | View/Open | |
| 12_ chapter 6.pdf | 380.3 kB | Adobe PDF | View/Open | |
| 13_ references.pdf | 381.48 kB | Adobe PDF | View/Open | |
| 14_ appendix.pdf | 501.46 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 416.2 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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