Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/408770
Title: | Long term promotional strategy for tourism industry in Kerala state |
Researcher: | Thomas Tharion |
Guide(s): | Gopalakrishnan Nair, K |
Keywords: | Economics and Business Govenmient Investment in Tourism International Tourism Investment Promotion Management Social Sciences SWOT Analysis Tourism Promotional Mix |
University: | University of Kerala |
Completed Date: | 2009 |
Abstract: | newline Abstract available |
Pagination: | i-xiii, 396p. |
URI: | http://hdl.handle.net/10603/408770 |
Appears in Departments: | Department of Management |
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