Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/40781
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | en_US | |
| dc.date.accessioned | 2015-05-09T08:37:13Z | - |
| dc.date.available | 2015-05-09T08:37:13Z | - |
| dc.date.issued | 2015-05-09 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/40781 | - |
| dc.description.abstract | newline | en_US |
| dc.format.extent | xi, 242p. | en_US |
| dc.language | English | en_US |
| dc.relation | en_US | |
| dc.rights | university | en_US |
| dc.title | Influence of sales promotion on brand knowledge and loyalty of customers a detailed study with reference to chennai | en_US |
| dc.title.alternative | en_US | |
| dc.creator.researcher | Wilson paul, | en_US |
| dc.subject.keyword | brand knowledge | en_US |
| dc.subject.keyword | Influence | en_US |
| dc.subject.keyword | loyalty of customers | en_US |
| dc.subject.keyword | sales promotion | en_US |
| dc.description.note | en_US | |
| dc.contributor.guide | Sakthivel murugan, M | en_US |
| dc.publisher.place | Tirunelveli | en_US |
| dc.publisher.university | Manonmaniam Sundaranar University | en_US |
| dc.publisher.institution | Department of Business Administration | en_US |
| dc.date.registered | n.d | en_US |
| dc.date.completed | September 2013 | en_US |
| dc.date.awarded | n.d | en_US |
| dc.format.dimensions | en_US | |
| dc.format.accompanyingmaterial | DVD | en_US |
| dc.source.university | University | en_US |
| dc.type.degree | Ph.D. | en_US |
| Appears in Departments: | Department of Business Administration | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 48.33 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 16.36 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 19.17 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 35.21 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 25.38 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 108.74 kB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 237.07 kB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 368.57 kB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 399.63 kB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 677.1 kB | Adobe PDF | View/Open | |
| 11_chapter 6.pdf | 87.29 kB | Adobe PDF | View/Open | |
| 12_reference.pdf | 124.23 kB | Adobe PDF | View/Open | |
| 13_questionare.pdf | 66.61 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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