Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/40781
| Title: | Influence of sales promotion on brand knowledge and loyalty of customers a detailed study with reference to chennai |
| Researcher: | Wilson paul, |
| Guide(s): | Sakthivel murugan, M |
| Keywords: | brand knowledge Influence loyalty of customers sales promotion |
| Upload Date: | 9-May-2015 |
| University: | Manonmaniam Sundaranar University |
| Completed Date: | September 2013 |
| Abstract: | newline |
| Pagination: | xi, 242p. |
| URI: | http://hdl.handle.net/10603/40781 |
| Appears in Departments: | Department of Business Administration |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 48.33 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 16.36 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 19.17 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 35.21 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 25.38 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 108.74 kB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 237.07 kB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 368.57 kB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 399.63 kB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 677.1 kB | Adobe PDF | View/Open | |
| 11_chapter 6.pdf | 87.29 kB | Adobe PDF | View/Open | |
| 12_reference.pdf | 124.23 kB | Adobe PDF | View/Open | |
| 13_questionare.pdf | 66.61 kB | Adobe PDF | View/Open |
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