1. Shodhganga@INFLIBNET
  2. University of Kerala
  3. Department of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/407161
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DC FieldValueLanguage
dc.coverage.spatialManagement Studies
dc.date.accessioned2022-09-26T05:43:50Z-
dc.date.available2022-09-26T05:43:50Z-
dc.identifier.urihttp://hdl.handle.net/10603/407161-
dc.description.abstractnewline Abstract not available newline
dc.format.extenti-xiv, 235p.
dc.languageEnglish
dc.relationNo. of references 192
dc.rightsuniversity
dc.titleInfluewce of commercial advertising through television on the purchase behaviour of consumers _ a study of consumer goods
dc.title.alternative-
dc.creator.researcherSuresh, T R
dc.subject.keywordClutter in Television Programmes
dc.subject.keywordDrinks and Beverages
dc.subject.keywordEconomics and Business
dc.subject.keywordElectronic Goods
dc.subject.keywordFavourite Channels
dc.subject.keywordJewellery and Other Items
dc.subject.keywordManagement
dc.subject.keywordRhetoric
dc.subject.keywordSocial Sciences
dc.description.noteBibliography p. 211-227
dc.contributor.guideMukunda Das, V
dc.publisher.placeThiruvananthapuram
dc.publisher.universityUniversity of Kerala
dc.publisher.institutionDepartment of Management
dc.date.registeredn.d.
dc.date.completed2001
dc.date.awardedn.d.
dc.format.dimensions
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File36.7 kBAdobe PDFView/Open
02_certificate.pdf43.77 kBAdobe PDFView/Open
03_declaration.pdf31.2 kBAdobe PDFView/Open
04_acknowledgements.pdf62.13 kBAdobe PDFView/Open
05_table of contents.pdf103.79 kBAdobe PDFView/Open
06_list of tables.pdf69.76 kBAdobe PDFView/Open
07_list of charts.pdf45.74 kBAdobe PDFView/Open
08_terms and abbreviations used.pdf35.83 kBAdobe PDFView/Open
09_chapter 1.pdf98.58 kBAdobe PDFView/Open
10_chapter 2.pdf400.55 kBAdobe PDFView/Open
11_chapter 3.pdf1.02 MBAdobe PDFView/Open
12_chapter 4.pdf1.33 MBAdobe PDFView/Open
13_chapter 5.pdf2.51 MBAdobe PDFView/Open
14_chapter 6.pdf2.46 MBAdobe PDFView/Open
15_chapter 7.pdf813.85 kBAdobe PDFView/Open
16_chapter 8.pdf231.36 kBAdobe PDFView/Open
17_bibliography.pdf491.61 kBAdobe PDFView/Open
18_questionnaire.pdf100.49 kBAdobe PDFView/Open
19_places of residence of respondents.pdf37.05 kBAdobe PDFView/Open
20_logistic regression.pdf44.05 kBAdobe PDFView/Open
80_recommendation.pdf264.77 kBAdobe PDFView/Open
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