1. Shodhganga@INFLIBNET
  2. University of Kerala
  3. Department of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/407161
Title: Influewce of commercial advertising through television on the purchase behaviour of consumers _ a study of consumer goods
Researcher: Suresh, T R
Guide(s): Mukunda Das, V
Keywords: Clutter in Television Programmes
Drinks and Beverages
Economics and Business
Electronic Goods
Favourite Channels
Jewellery and Other Items
Management
Rhetoric
Social Sciences
University: University of Kerala
Completed Date: 2001
Abstract: newline Abstract not available newline
Pagination: i-xiv, 235p.
URI: http://hdl.handle.net/10603/407161
Appears in Departments:Department of Management

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01_title.pdfAttached File36.7 kBAdobe PDFView/Open
02_certificate.pdf43.77 kBAdobe PDFView/Open
03_declaration.pdf31.2 kBAdobe PDFView/Open
04_acknowledgements.pdf62.13 kBAdobe PDFView/Open
05_table of contents.pdf103.79 kBAdobe PDFView/Open
06_list of tables.pdf69.76 kBAdobe PDFView/Open
07_list of charts.pdf45.74 kBAdobe PDFView/Open
08_terms and abbreviations used.pdf35.83 kBAdobe PDFView/Open
09_chapter 1.pdf98.58 kBAdobe PDFView/Open
10_chapter 2.pdf400.55 kBAdobe PDFView/Open
11_chapter 3.pdf1.02 MBAdobe PDFView/Open
12_chapter 4.pdf1.33 MBAdobe PDFView/Open
13_chapter 5.pdf2.51 MBAdobe PDFView/Open
14_chapter 6.pdf2.46 MBAdobe PDFView/Open
15_chapter 7.pdf813.85 kBAdobe PDFView/Open
16_chapter 8.pdf231.36 kBAdobe PDFView/Open
17_bibliography.pdf491.61 kBAdobe PDFView/Open
18_questionnaire.pdf100.49 kBAdobe PDFView/Open
19_places of residence of respondents.pdf37.05 kBAdobe PDFView/Open
20_logistic regression.pdf44.05 kBAdobe PDFView/Open
80_recommendation.pdf264.77 kBAdobe PDFView/Open
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