Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/405162
| Title: | Impact of Brand Anthropomorphism in Determining the Consumer Brand Relationship A Study of Smart Phones |
| Researcher: | Gupta, Ritu |
| Guide(s): | Jain, Kokil and Ghosh, Tathagata |
| Keywords: | Brand Brand Anthropomorphism Business Consumer Brand Relationship Economics and Business Smartphone Social Sciences |
| University: | Amity University, Noida |
| Completed Date: | 2021 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/405162 |
| Appears in Departments: | Amity International Business School |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 20.81 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 373.85 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 324.39 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 287.61 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 298.91 kB | Adobe PDF | View/Open | |
| 06_list of graph and table.pdf | 291.94 kB | Adobe PDF | View/Open | |
| 07_abstract.pdf | 304.55 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 585.21 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 1.08 MB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 588.36 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 943.03 kB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 563.05 kB | Adobe PDF | View/Open | |
| 13_references.pdf | 644.49 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 576.89 kB | Adobe PDF | View/Open |
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