A study of impact of Salesforce Development on Sales in organized Retail in Madhya Pradesh

Abstract

A well-mentioned and maintained sales force in organised retail sector always in need which can help customers in making more aware and well-informed for their buying decision. The advantage of training in organised retail sector keeping employees intimated towards the services and their products offers, to have transparency with the customer. This idea may lead to an increase in customer satisfaction and their confidence, which resulting in increased sales and its profits. It s a domino effect, starting with an efficient and effective corporate training practice. Customer relationship management is concerned with strategies, technologies, and that companies utilize to assess and administer customer interactions with organizations. With the customer lifecycle, their objectives are to be improved in business associations with their customers and helping in customer management and drive growth. The automation manages a portion of the customer lifecycle. Sales force automation s objectives are to cope up with all the challenges confronted by the sales force and managers . It encounters with challenges; as sales tracking, order closing and booking, payment, and collection of payment furthermore. For this study, total 800 employees were chosen randomly from Bhopal, Indore, Gwalior and Jabalpur, through self-structured questionnaire, their responses were gathered. The study found that Salesforce development have positive impact on managing customer relationship in organized retail sector. salesforce Automation helps to improve the salespeople may have a greater ability to identify ways to help satisfy customer needs, a longer-term orientation, and more repeat customers in comparison to their inexperienced counterparts.