Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/401959
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2022-08-29T08:33:33Z | - |
| dc.date.available | 2022-08-29T08:33:33Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/401959 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | self | |
| dc.title | A Comparative Study of Interactive Versus Traditional Advertising Effectiveness in Consumer Durables | |
| dc.title.alternative | ||
| dc.creator.researcher | Kumar, Ravi | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | ||
| dc.contributor.guide | Phatak, Yogeshwari | |
| dc.publisher.place | Indore | |
| dc.publisher.university | Devi Ahilya Vishwavidyalaya | |
| dc.publisher.institution | Prestige Institute of Management and Research | |
| dc.date.registered | ||
| dc.date.completed | 2019 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Prestige Institute of Management and Research | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 59.82 kB | Adobe PDF | View/Open |
| 02_decleration.pdf | 5.51 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 5.33 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 5.56 kB | Adobe PDF | View/Open | |
| 05_preface.pdf | 105.46 kB | Adobe PDF | View/Open | |
| 06_contents.pdf | 209.15 kB | Adobe PDF | View/Open | |
| 07_list of tables and figures.pdf | 31.58 kB | Adobe PDF | View/Open | |
| 08_chapter1.pdf | 349.42 kB | Adobe PDF | View/Open | |
| 09_chapter2.pdf | 370.88 kB | Adobe PDF | View/Open | |
| 10_chapter3.pdf | 516.32 kB | Adobe PDF | View/Open | |
| 11_chapter4.pdf | 827.21 kB | Adobe PDF | View/Open | |
| 12_chapter5.pdf | 407.98 kB | Adobe PDF | View/Open | |
| 13_chapter6.pdf | 320.49 kB | Adobe PDF | View/Open | |
| 14_chapter7.pdf | 303.42 kB | Adobe PDF | View/Open | |
| 15_bibliography.pdf | 472.74 kB | Adobe PDF | View/Open | |
| 16_annexure.pdf | 2.67 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 355.76 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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