1. Shodhganga@INFLIBNET
  2. Devi Ahilya Vishwavidyalaya
  3. Prestige Institute of Management and Research
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/401959
Title: A Comparative Study of Interactive Versus Traditional Advertising Effectiveness in Consumer Durables
Researcher: Kumar, Ravi
Guide(s): Phatak, Yogeshwari
Keywords: Economics and Business
Management
Social Sciences
University: Devi Ahilya Vishwavidyalaya
Completed Date: 2019
Abstract: newline
Pagination: 
URI: http://hdl.handle.net/10603/401959
Appears in Departments:Prestige Institute of Management and Research

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File59.82 kBAdobe PDFView/Open
02_decleration.pdf5.51 kBAdobe PDFView/Open
03_certificate.pdf5.33 kBAdobe PDFView/Open
04_acknowledgement.pdf5.56 kBAdobe PDFView/Open
05_preface.pdf105.46 kBAdobe PDFView/Open
06_contents.pdf209.15 kBAdobe PDFView/Open
07_list of tables and figures.pdf31.58 kBAdobe PDFView/Open
08_chapter1.pdf349.42 kBAdobe PDFView/Open
09_chapter2.pdf370.88 kBAdobe PDFView/Open
10_chapter3.pdf516.32 kBAdobe PDFView/Open
11_chapter4.pdf827.21 kBAdobe PDFView/Open
12_chapter5.pdf407.98 kBAdobe PDFView/Open
13_chapter6.pdf320.49 kBAdobe PDFView/Open
14_chapter7.pdf303.42 kBAdobe PDFView/Open
15_bibliography.pdf472.74 kBAdobe PDFView/Open
16_annexure.pdf2.67 MBAdobe PDFView/Open
80_recommendation.pdf355.76 kBAdobe PDFView/Open
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