A Descriptive Study on Awareness and Impact of Green Products on Consumers of Agra Region

Abstract

Increasing consumption and various environmental issues are main reasons to newlineadopt Green Marketing. It is adopted for solving the environmental problems of pollution and fast depletion of natural resources, wastage of water, deforestation, climate change, and loss of bio diversity, diseases and other health problems etc. The green marketing is marketing of green products and in developing countries it is at initial stage and its main objective is to newlineachieve sustainable development. newline