A Study into the awareness of Consumer rights and attitude towards Consumerism in Kashmir

Abstract

The multi issues of consumerism consumer rights awareness and consumer complaining behaviour has been explained at the macro and the micro level in the last three decades mainly in the context of developed nations Except for some isolated studies not much attention has been given to such issues in the developing nations like India where consumerism is still in its infancy stage However in the recent past it has gained significance in the developing nations as well The liberalization of the Indian newlineeconomy associated with the overflow of products of intricate technology in the market on the one hand and the rise in the income and education level of the people on the other has surfaced many issues of consumerism and consumer rights protection The study highlights the need for cooperation and coordination among these key stakeholders ie business government and consume organizations to build an environment of greater confidence among consumers and to take care of their interests at the marketplace However the objectives o f the consumer protection and welfare shall be newlinedifficult to achieve unless consumer himself asserts his rights and performs his duties newlinemore responsibly at the marketplace to usher the cause of Consumerism newline