Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/398995
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2022-08-17T06:20:42Z | - |
| dc.date.available | 2022-08-17T06:20:42Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/398995 | - |
| dc.description.abstract | newlineAbstract not available newline | |
| dc.format.extent | i-xvi, 405p. | |
| dc.language | English | |
| dc.relation | No. of references 112 | |
| dc.rights | university | |
| dc.title | Marketing of financial services a study of financial institutions in Kerala | |
| dc.title.alternative | - | |
| dc.creator.researcher | Makesh, K G | |
| dc.subject.keyword | Banking Institutions | |
| dc.subject.keyword | Communication | |
| dc.subject.keyword | Customer Relationships | |
| dc.subject.keyword | Financial Institutions and Services Marketing | |
| dc.subject.keyword | Housing Finance Company Segment | |
| dc.subject.keyword | Public Sector Banks | |
| dc.subject.keyword | Social Sciences | |
| dc.subject.keyword | Social Sciences General | |
| dc.subject.keyword | The Personal Selling Programme | |
| dc.description.note | Bibliography p. 393-398, Appendix p. 399-405 | |
| dc.contributor.guide | Raju, G | |
| dc.publisher.place | Thiruvananthapuram | |
| dc.publisher.university | University of Kerala | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2006 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 129.51 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 20.08 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 26.62 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 38.15 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 19.75 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 318.84 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 25.51 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 1.7 MB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 1.27 MB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 5.16 MB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 2.49 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 2.22 MB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 1.32 MB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 203.19 kB | Adobe PDF | View/Open | |
| 15_appendix.pdf | 180.69 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 1.45 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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