Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/39827
| Title: | Effectiveness of covert advertising in bollywood movies |
| Researcher: | Chaitra Bocheer, K. S. |
| Guide(s): | Nanje Gowda, H. |
| Keywords: | Advertising Bollywood movies Brand Image Brand recognition Conceptual Model Conceptual study Covert advertising Pre-Tested Questionnaire Product Placement |
| Upload Date: | 28-Apr-2015 |
| University: | University of Mysore |
| Completed Date: | 2013 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/39827 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| abbreviations.pdf | Attached File | 14.04 kB | Adobe PDF | View/Open |
| acknowledgement.pdf | 19.09 kB | Adobe PDF | View/Open | |
| annexure.pdf | 52.24 kB | Adobe PDF | View/Open | |
| bibliography.pdf | 55.66 kB | Adobe PDF | View/Open | |
| chapter 1.pdf | 197.79 kB | Adobe PDF | View/Open | |
| chapter 2.pdf | 136.1 kB | Adobe PDF | View/Open | |
| chapter 3.pdf | 1.48 MB | Adobe PDF | View/Open | |
| chapter 4.pdf | 430.81 kB | Adobe PDF | View/Open | |
| chapter 5.pdf | 143.74 kB | Adobe PDF | View/Open | |
| contents.pdf | 9.02 kB | Adobe PDF | View/Open | |
| declaration.pdf | 17.52 kB | Adobe PDF | View/Open | |
| dedication.pdf | 33.43 kB | Adobe PDF | View/Open | |
| list of figures.pdf | 14.26 kB | Adobe PDF | View/Open | |
| list of tables.pdf | 12.2 kB | Adobe PDF | View/Open | |
| title.pdf | 17.47 kB | Adobe PDF | View/Open |
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