1. Shodhganga@INFLIBNET
  2. Punjabi University
  3. School of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/394722
Title: Effectiveness of behavioral targeted advertisements and its effect on online purchase intention of consumers
Researcher: Puri, Deepika
Guide(s): Tarannum Mohan
Keywords: Business
Economics and Business
Social Sciences
University: Punjabi University
Completed Date: 2021
Abstract: File attached newline
Pagination: xi, 200 p.
URI: http://hdl.handle.net/10603/394722
Appears in Departments:School of Management Studies

Files in This Item:
File Description SizeFormat 
10 appendix 1-converted.pdfAttached File238.09 kBAdobe PDFView/Open
1 title page-converted.pdf142.32 kBAdobe PDFView/Open
2 certificate-converted.pdf71.59 kBAdobe PDFView/Open
3 candidate declaration-converted.pdf124.61 kBAdobe PDFView/Open
4 acknowledgement-converted.pdf111.87 kBAdobe PDFView/Open
5 list of contents.pdf235.75 kBAdobe PDFView/Open
80_recommendation.pdf274.94 kBAdobe PDFView/Open
9 bibliography-converted.pdf198.49 kBAdobe PDFView/Open
abstract both english & punjabi.pdf135.86 kBAdobe PDFView/Open
chapter 1-converted.pdf175.96 kBAdobe PDFView/Open
chapter 2-converted.pdf347.55 kBAdobe PDFView/Open
chapter 3-converted.pdf193.5 kBAdobe PDFView/Open
chapter 4-converted.pdf1.39 MBAdobe PDFView/Open
chapter 5-converted.pdf148.53 kBAdobe PDFView/Open
list of publications.pdf346.78 kBAdobe PDFView/Open
publications.pdf595.33 kBAdobe PDFView/Open
table, figures etc..pdf598.18 kBAdobe PDFView/Open
Show full item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

Altmetric Badge: