Brand Awareness and its impact on buying behaviour of Hybrid Rice Seeds among farmers of Jharkhand

Abstract

Due to two major issues faced by Indian agriculture in the last two decades: 1) satisfy newlinesubstantial increases in food demand; 2) reduce agricultureand#39;s worldwide environmental newlineimpacts, a growing number of researches have concentrated on agricultural intensification that newlineis sustainable (Cassman, 1999; Cassman et al., 2003; Ju et al., 2009; Tilman et al., 2011; Cui newlineet al., 2014; Chen et al., 2014). Organic farming is a technique of production with minimum newlineharm to ecosystems, animals, or human beings as possible and is commonly recommended as newlinea solution; nevertheless, organic farming has a yield penalty of 20 to 25 percent when newlinematched with conventional farming (Seufert et al., 2012). Closing production gaps and newlineimproving resource use efficiency are critical solutions for addressing the aforementioned two newlineconcerns and use of advanced varieties of crop (Godfray et al., 2010; Foley et al., 2011; newlineMueller et al., 2012). newline