A Linguistic Study Of Advertisements In The Print Media A Case Study Of The Times Of India

Abstract

The present research is entitled as A Linguistic Study of Advertisements in The Print Media (A Case Study of The Times of India) . Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages. newlineWith the increasing communication in the world and acceleration of economic globalization, English advertising has found its way into people s life. Every day, people are exposed to a large number of advertisements no matter whether they like them or not. But what is advertising? What are the objectives of advertising? What are the functions of advertising? And what significance does a study of advertising possess? These are the questions which we must have a good idea before we proceed to explore the main features or characteristics of English advertising texts. newlineThe basic concepts of Linguistics, Four Levels of Linguistics such as Phonology, Morphology, Syntax and Semantics, and features of Advertising are explored and explained with the understanding of different perspectives of Advertising Language is different from the Regular Language. The interpretative and analytical methods have been followed during the thesis writing. The present study intends to undertake the task of analyzing the different advertisements from The Times of India, the daily English Newspaper to find out the use of Attention Seeking Linguistic Devices in advertising language for seeking the attention of readers a