1. Shodhganga@INFLIBNET
  2. Mahatma Gandhi University
  3. Rajagiri College of Social Sciences
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/391
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DC FieldValueLanguage
dc.date.accessioned2010-08-03T09:17:12Z-
dc.date.available2010-08-03T09:17:12Z-
dc.date.issued2010-08-03-
dc.identifier.urihttp://hdl.handle.net/10603/391-
dc.languageEnglishen_US
dc.rightsuniversityen_US
dc.titleCreativity in advertising impact on communication effect and consumer purchase behaviouren_US
dc.creator.researcherPaul, Jojoen_US
dc.subject.keywordBrand Awarenessen_US
dc.subject.keywordMass Communicationen_US
dc.subject.keywordBrand Advertisementen_US
dc.description.noteReferences p.206-218en_US
dc.contributor.guideKunnanatt, James Thomasen_US
dc.publisher.placeKottayamen_US
dc.publisher.universityMahatma Gandhi Universityen_US
dc.publisher.institutionRajagiri College of Social Sciencesen_US
dc.date.completed12th July, 2001en_US
dc.format.accompanyingmaterialNoneen_US
dc.type.degreePh.D.en_US
dc.source.inflibnetINFLIBNETen_US
Appears in Departments:Rajagiri College of Social Sciences

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File211 kBAdobe PDFView/Open
02_certificate.pdf215.14 kBAdobe PDFView/Open
03_declaration.pdf212.19 kBAdobe PDFView/Open
04_acknowledgements.pdf226.52 kBAdobe PDFView/Open
05_contents.pdf205.6 kBAdobe PDFView/Open
06_chapter1.pdf990.86 kBAdobe PDFView/Open
07_chapter2.pdf1.68 MBAdobe PDFView/Open
08_chapter3.pdf929.71 kBAdobe PDFView/Open
09_chapter4.pdf2.33 MBAdobe PDFView/Open
10_chapter5.pdf618.58 kBAdobe PDFView/Open
11_references.pdf456.67 kBAdobe PDFView/Open
12_appendices.pdf3.04 MBAdobe PDFView/Open
13_list of tables.pdf237.86 kBAdobe PDFView/Open
14_list of figures.pdf215.44 kBAdobe PDFView/Open
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