Shodhganga : a reservoir of Indian theses @ INFLIBNET
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/391208
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2022-07-05T10:51:05Z | - |
| dc.date.available | 2022-07-05T10:51:05Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/391208 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Effect of Sales Promotion on Consumer Preferences and Brand Equity Perception in Select Fast Moving Consumer Goods FMCG in Lucknow City | |
| dc.title.alternative | ||
| dc.creator.researcher | Habib Uddin | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | ||
| dc.contributor.guide | Saxena, A K | |
| dc.publisher.place | Lucknow | |
| dc.publisher.university | Integral University | |
| dc.publisher.institution | Department of Commerce and Business Management | |
| dc.date.registered | 2017 | |
| dc.date.completed | 2022 | |
| dc.date.awarded | 2022 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce and Business Management t | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 56.48 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 30.61 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 64.4 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 84.19 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 42.06 kB | Adobe PDF | View/Open | |
| 06_list of tables figures and abbreviations.pdf | 99.37 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 197.56 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 370.53 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 177.46 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 714.58 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 487.12 kB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 121.45 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 170.08 kB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 122.06 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 223.84 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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