Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/391208
| Title: | Effect of Sales Promotion on Consumer Preferences and Brand Equity Perception in Select Fast Moving Consumer Goods FMCG in Lucknow City |
| Researcher: | Habib Uddin |
| Guide(s): | Saxena, A K |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Integral University |
| Completed Date: | 2022 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/391208 |
| Appears in Departments: | Department of Commerce and Business Management t |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 56.48 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 30.61 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 64.4 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 84.19 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 42.06 kB | Adobe PDF | View/Open | |
| 06_list of tables figures and abbreviations.pdf | 99.37 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 197.56 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 370.53 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 177.46 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 714.58 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 487.12 kB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 121.45 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 170.08 kB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 122.06 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 223.84 kB | Adobe PDF | View/Open |
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