Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/391
| Title: | Creativity in advertising impact on communication effect and consumer purchase behaviour |
| Researcher: | Paul, Jojo |
| Guide(s): | Kunnanatt, James Thomas |
| Keywords: | Brand Awareness Mass Communication Brand Advertisement |
| Upload Date: | 3-Aug-2010 |
| University: | Mahatma Gandhi University |
| Completed Date: | 12th July, 2001 |
| URI: | http://hdl.handle.net/10603/391 |
| Appears in Departments: | Rajagiri College of Social Sciences |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 211 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 215.14 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 212.19 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 226.52 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 205.6 kB | Adobe PDF | View/Open | |
| 06_chapter1.pdf | 990.86 kB | Adobe PDF | View/Open | |
| 07_chapter2.pdf | 1.68 MB | Adobe PDF | View/Open | |
| 08_chapter3.pdf | 929.71 kB | Adobe PDF | View/Open | |
| 09_chapter4.pdf | 2.33 MB | Adobe PDF | View/Open | |
| 10_chapter5.pdf | 618.58 kB | Adobe PDF | View/Open | |
| 11_references.pdf | 456.67 kB | Adobe PDF | View/Open | |
| 12_appendices.pdf | 3.04 MB | Adobe PDF | View/Open | |
| 13_list of tables.pdf | 237.86 kB | Adobe PDF | View/Open | |
| 14_list of figures.pdf | 215.44 kB | Adobe PDF | View/Open |
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