Odia press in post globalisation landscape a study on growth and impact 1991 2011

Abstract

Globalisation impacted several sectors including communication. Press as the newlinemirror of the society reflects what is happening and as a chronicler records what has newlinehappened. It is interesting to record the changes in the media in general and press in newlineparticular, brought about by globalisation. As an industry, media has grown many folds in newlineIndia after globalisation. It is important to understand the dynamics of the growth and its newlineimpact. newline Odia Press has been chosen for the study for three reasons. First, it has grown at one of the newlinefastest rates among all regional languages in the last twenty years. Second, it would be newlineinteresting to see how the press in Odisha, often termed as a rich state with poor people newlinenegotiated globalisation. Third, as Odisha is a meeting point of North, East and South Indian newlineculture, it would be interesting to look at the change from the cultural prism. newline