Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/387947
| Title: | Influence Of Social Media Usage And Brand Equity On Purchase Intention |
| Researcher: | Tharakeswari M |
| Guide(s): | A S Saranya |
| Keywords: | Arts and Humanities Arts and Recreation Art |
| University: | University of Madras |
| Completed Date: | 2022 |
| Abstract: | Influence Of Social Media Usage And Brand Equity On Purchase Intention newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/387947 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 76.52 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 76.15 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 39.17 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 14.06 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 157.24 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 106.81 kB | Adobe PDF | View/Open | |
| 08_chapter i.pdf | 355.4 kB | Adobe PDF | View/Open | |
| 09_chapter ii.pdf | 227.53 kB | Adobe PDF | View/Open | |
| 10_chapter iii.pdf | 503.96 kB | Adobe PDF | View/Open | |
| 11_chapter iv.pdf | 391.4 kB | Adobe PDF | View/Open | |
| 12_chapter v.pdf | 988.47 kB | Adobe PDF | View/Open | |
| 13_chapter vi.pdf | 363.54 kB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 179.43 kB | Adobe PDF | View/Open | |
| 15_bibliography.pdf | 397.82 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 79.94 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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