Study attitude of customers towards internet advertisements in pune city

Abstract

Internet advertisement has now a day s become the major source for advertising, providing all the information at the go of one click and attracting maximum customers. As this era is rightly called an e-age, customers today are becoming techno savvy and as the technology is growing so is the customer who are preferring internets for all their basic needs from shopping to booking tickets, placing an order to auction, etc. for the marketers it is very important to understand this, and major marketers have started shifting to internet advertisement. Social media being one of the major players in the market and social media platforms like Instagram, Facebook, LinkedIn, Pinterest, etc. are used by marketers to promote their products or services either paid way or organically. Young population using it for many uses like purchasing, liking, uploading, and following; it is very important for the marketers to understand what their customers like and dislike watching. But along with this there is also a group of people who gets annoyed by internet advertising while doing their surfing or web browsing. People don t like viewing advertisements when it pops up when they are doing their important work like watching it for entertainment, shopping, researching, etc. And also, don t rely on this internet advertisement completely. According to them advertisement is for educating the customer to the core which is only possible with the help of viewing and analyzing it properly and are interested in television ads, print media or audio ads. newlineThis research aimed at examining the attitude of customers towards internet advertisement amongst Pune city with the help of different variables. These variables were formed using literature review and analyzing different studies which were made around this topic. newline newline