Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/384979
| Title: | Direct marketing of FMCG products |
| Researcher: | Bhanumathi, K |
| Guide(s): | Krishna Mohan, V |
| Keywords: | Direct Marketing, Network Marketing, Pubiic Relations, Advertising, Personal Selling Economics Economics and Business Social Sciences |
| University: | Andhra University |
| Completed Date: | 2008 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/384979 |
| Appears in Departments: | Department of Commerce & Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 232.26 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 176.55 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 166.12 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 65.32 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 35.12 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 255.19 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 2.96 MB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 1.48 MB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 3.9 MB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 928.17 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 10.97 MB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 1.17 MB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 330.59 kB | Adobe PDF | View/Open | |
| 14_annexure.pdf | 429.28 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 1.38 MB | Adobe PDF | View/Open |
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