Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/383475
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2022-06-02T05:06:34Z | - |
| dc.date.available | 2022-06-02T05:06:34Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/383475 | - |
| dc.description.abstract | newline | |
| dc.format.extent | 286p. | |
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Exploring the impact of need to evaluate content and media mix fusion in IT enabled advertising era | |
| dc.title.alternative | ||
| dc.creator.researcher | Rehman, Varisha | |
| dc.subject.keyword | Advertising management | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | ||
| dc.contributor.guide | Vaish, Anurika | |
| dc.publisher.place | Allahabad | |
| dc.publisher.university | Indian Institute of Information Technology, Allahabad | |
| dc.publisher.institution | Management Studies | |
| dc.date.registered | 2009 | |
| dc.date.completed | 2012 | |
| dc.date.awarded | 2012 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 1.39 MB | Adobe PDF | View/Open |
| 02_declaration.pdf | 1.43 MB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 1.43 MB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 4 MB | Adobe PDF | View/Open | |
| 05_content.pdf | 133.67 kB | Adobe PDF | View/Open | |
| 06_list of graph and table.pdf | 124.3 kB | Adobe PDF | View/Open | |
| 07_abstract.pdf | 5 MB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 502.32 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 1.21 MB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 163.83 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 503.85 kB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 1.91 MB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 290.12 kB | Adobe PDF | View/Open | |
| 14_annexure.pdf | 764.47 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 213.06 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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