1. Shodhganga@INFLIBNET
  2. Indian Institute of Information Technology, Allahabad
  3. Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/383475
Title: Exploring the impact of need to evaluate content and media mix fusion in IT enabled advertising era
Researcher: Rehman, Varisha
Guide(s): Vaish, Anurika
Keywords: Advertising management
Economics and Business
Social Sciences
University: Indian Institute of Information Technology, Allahabad
Completed Date: 2012
Abstract: newline
Pagination: 286p.
URI: http://hdl.handle.net/10603/383475
Appears in Departments:Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File1.39 MBAdobe PDFView/Open
02_declaration.pdf1.43 MBAdobe PDFView/Open
03_certificate.pdf1.43 MBAdobe PDFView/Open
04_acknowledgement.pdf4 MBAdobe PDFView/Open
05_content.pdf133.67 kBAdobe PDFView/Open
06_list of graph and table.pdf124.3 kBAdobe PDFView/Open
07_abstract.pdf5 MBAdobe PDFView/Open
08_chapter 1.pdf502.32 kBAdobe PDFView/Open
09_chapter 2.pdf1.21 MBAdobe PDFView/Open
10_chapter 3.pdf163.83 kBAdobe PDFView/Open
11_chapter 4.pdf503.85 kBAdobe PDFView/Open
12_chapter 5.pdf1.91 MBAdobe PDFView/Open
13_bibliography.pdf290.12 kBAdobe PDFView/Open
14_annexure.pdf764.47 kBAdobe PDFView/Open
80_recommendation.pdf213.06 kBAdobe PDFView/Open
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