Analysis of Factors Affecting Online Purchase Behaviour in Indian Context

Abstract

Today we are living in the e-eraand#8223;. Internet has changed almost everything and has become an integral part of our lives. Year 2016 has been a monumental one for internet in India. According to a report from the Internet and Mobile Association of India and market research firm IMRB International, the number of Internet users in India is expected to reach 450-465 million by June, up 4-8% from 432 million in December 2016. The growth in number of internet users in India is remarkable. According to another research by IAMAI and IMRB, It took 10 years for India to grow from 10million to 100 million internet users and another 3 years to go from 100 million to 200 million. While the journey from 200 million to 300 million users took less than two years and the next 100 million users will be added in less than 18 months as expected of now. newline