1. Shodhganga@INFLIBNET
  2. Symbiosis International University
  3. Faculty of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/38122
Title: An analysis of customer engagement management using the experiential marketing approach in the loyalty card industry
Researcher: Sheorey, Pratima
Guide(s): Mukerjee, Kaushik
Keywords: Customer
Engagement
Experiential
Industry
Management
Marketing
Upload Date: 27-Mar-2015
University: Symbiosis International University
Completed Date: 2014
Abstract: None
Pagination: 187p.
URI: http://hdl.handle.net/10603/38122
Appears in Departments:Faculty of Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File138.21 kBAdobe PDFView/Open
02_certificate.pdf147.11 kBAdobe PDFView/Open
03_summary.pdf168.91 kBAdobe PDFView/Open
04_figure.pdf182.62 kBAdobe PDFView/Open
05_table.pdf197.85 kBAdobe PDFView/Open
06_content.pdf210.72 kBAdobe PDFView/Open
07_chapter 1.pdf231.15 kBAdobe PDFView/Open
08_chapter 2.pdf442.82 kBAdobe PDFView/Open
09_chapter 3.pdf263.25 kBAdobe PDFView/Open
10_chapter 4.pdf1.59 MBAdobe PDFView/Open
11_chapter 5.pdf234.18 kBAdobe PDFView/Open
12_chapter 6.pdf162.12 kBAdobe PDFView/Open
13_reference.pdf274.14 kBAdobe PDFView/Open
14_annexure.pdf200.64 kBAdobe PDFView/Open
Show full item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: