Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/377455
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Journalism and Mass Communication | |
| dc.date.accessioned | 2022-04-29T10:06:45Z | - |
| dc.date.available | 2022-04-29T10:06:45Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/377455 | - |
| dc.description.abstract | newline | |
| dc.format.extent | xiii,180p. | |
| dc.language | English | |
| dc.relation | total no of references- 84 | |
| dc.rights | university | |
| dc.title | Effects of online media advertising on the buying decision of urban housewives in metro cities | |
| dc.title.alternative | Special reference to pune and mumbai for the period 2013 to 2018 | |
| dc.creator.researcher | Ankita kumari | |
| dc.subject.keyword | Buying Decision | |
| dc.subject.keyword | Communication | |
| dc.subject.keyword | Housewives | |
| dc.subject.keyword | Journalism and Mass Communication | |
| dc.subject.keyword | Online Advertising | |
| dc.subject.keyword | Online Shopping | |
| dc.subject.keyword | Social Media | |
| dc.subject.keyword | Social Sciences | |
| dc.subject.keyword | Social Sciences General | |
| dc.description.note | Bibliography -165- 170p./Annexure -171 - 180p. | |
| dc.contributor.guide | Tilak,Geetali | |
| dc.publisher.place | Pune | |
| dc.publisher.university | Tilak Maharashtra Vidyapeeth | |
| dc.publisher.institution | Faculty of Modern Sciences and Professional Skills | |
| dc.date.registered | 2016 | |
| dc.date.completed | 2021 | |
| dc.date.awarded | 2022 | |
| dc.format.dimensions | 30cm | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Faculty of Modern Sciences and Professional Skills | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 72.19 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 123.65 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 9.66 kB | Adobe PDF | View/Open | |
| 04_content.pdf | 37.51 kB | Adobe PDF | View/Open | |
| 05_list of table figure graph and abbreviation.pdf | 103.7 kB | Adobe PDF | View/Open | |
| 06_chapter 1.pdf | 1.98 MB | Adobe PDF | View/Open | |
| 07_chapter 2.pdf | 376.17 kB | Adobe PDF | View/Open | |
| 08_chapter 3.pdf | 548.4 kB | Adobe PDF | View/Open | |
| 09_chapter 4.pdf | 814.44 kB | Adobe PDF | View/Open | |
| 10_chapter 5.pdf | 185.7 kB | Adobe PDF | View/Open | |
| 11_reference.pdf | 212.63 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 184.61 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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