Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/377455
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DC FieldValueLanguage
dc.coverage.spatialJournalism and Mass Communication
dc.date.accessioned2022-04-29T10:06:45Z-
dc.date.available2022-04-29T10:06:45Z-
dc.identifier.urihttp://hdl.handle.net/10603/377455-
dc.description.abstractnewline
dc.format.extentxiii,180p.
dc.languageEnglish
dc.relationtotal no of references- 84
dc.rightsuniversity
dc.titleEffects of online media advertising on the buying decision of urban housewives in metro cities
dc.title.alternativeSpecial reference to pune and mumbai for the period 2013 to 2018
dc.creator.researcherAnkita kumari
dc.subject.keywordBuying Decision
dc.subject.keywordCommunication
dc.subject.keywordHousewives
dc.subject.keywordJournalism and Mass Communication
dc.subject.keywordOnline Advertising
dc.subject.keywordOnline Shopping
dc.subject.keywordSocial Media
dc.subject.keywordSocial Sciences
dc.subject.keywordSocial Sciences General
dc.description.noteBibliography -165- 170p./Annexure -171 - 180p.
dc.contributor.guideTilak,Geetali
dc.publisher.placePune
dc.publisher.universityTilak Maharashtra Vidyapeeth
dc.publisher.institutionFaculty of Modern Sciences and Professional Skills
dc.date.registered2016
dc.date.completed2021
dc.date.awarded2022
dc.format.dimensions30cm
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Faculty of Modern Sciences and Professional Skills

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File72.19 kBAdobe PDFView/Open
02_certificate.pdf123.65 kBAdobe PDFView/Open
03_acknowledgement.pdf9.66 kBAdobe PDFView/Open
04_content.pdf37.51 kBAdobe PDFView/Open
05_list of table figure graph and abbreviation.pdf103.7 kBAdobe PDFView/Open
06_chapter 1.pdf1.98 MBAdobe PDFView/Open
07_chapter 2.pdf376.17 kBAdobe PDFView/Open
08_chapter 3.pdf548.4 kBAdobe PDFView/Open
09_chapter 4.pdf814.44 kBAdobe PDFView/Open
10_chapter 5.pdf185.7 kBAdobe PDFView/Open
11_reference.pdf212.63 kBAdobe PDFView/Open
80_recommendation.pdf184.61 kBAdobe PDFView/Open


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