Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/376185
| Title: | Assessment of Sustainability Component in Indian Fast Moving Consumer Goods Advertising Campaign |
| Researcher: | Gupta, Peeyush Kumar |
| Guide(s): | Arora, Manish |
| Keywords: | Art Arts and Humanities Arts and Recreation Campaigns Consumer goods Sustainability |
| University: | Banaras Hindu University |
| Completed Date: | 2020 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/376185 |
| Appears in Departments: | Department of Applied Arts |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 1.03 MB | Adobe PDF | View/Open |
| 02_certificate.pdf | 352.68 kB | Adobe PDF | View/Open | |
| 03_preliminary pages.pdf | 891.45 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 1.01 MB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 408.52 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 1.21 MB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 218.99 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 3.82 MB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 3.55 MB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 2.44 MB | Adobe PDF | View/Open | |
| 11_chapter 7.pdf | 113.5 kB | Adobe PDF | View/Open | |
| 12_bibliography.pdf | 433.44 kB | Adobe PDF | View/Open | |
| 13_appendices.pdf | 1.02 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 1.14 MB | Adobe PDF | View/Open |
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