A Study of Marketing Problems Faced by Brass Industry of Aligarh

Abstract

Present study has both emotional as well as economical linkages with historical city of Aligarh. Aligarh known for its lock and brass sculpture artisans and mechanical engineering all over the country. This industry is now facing problems to sustain itself in this competitive era from various corners both inside as well as outside the country. A large chunk of Aligarh industry is unorganized. Lakhs of workers earn their livelihood through this industry. newlineThe biggest challenge, which Aligarh industry faces, is lack of modernization for last several decades. Moreover, companies have been reluctant to make positive efforts in this direction. This study focuses on Marketing problems faced by Brass Industryof Aligarh. The study took place among Four Hundred respondents from chosen One Hundred Fifty-Eight brass industries of Aligarh including (Hardware and Artware) Brass Hardware industry One Hundred Two, Brass Artware industry Fifty-six which were selected and various types of marketing problems faced by them were selected. Descriptive research design has been carried out as this research aims to describe various types of marketing problems faced by Brass Industry. In this study Four research objectives andThree null hypotheses were framed which belong to selected factor(s) of the study and later on it was discovered that One hypothesis have been not supported and other two hypotheses have been supported. newline