Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/37290
| Title: | A study on the influence of promotional measures on buyer purchase behaviour with special reference to home based entertainment goods |
| Researcher: | J.SRILEKHA |
| Guide(s): | Dr.K.JAWAHAR RANI |
| Upload Date: | 13-Mar-2015 |
| University: | Bharathiar University |
| Completed Date: | 15.12.2013 |
| Abstract: | newline |
| Pagination: | A4 |
| URI: | http://hdl.handle.net/10603/37290 |
| Appears in Departments: | Department of BSMED |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| appendix.pdf | Attached File | 69.67 kB | Adobe PDF | View/Open |
| chapter1.pdf | 243.56 kB | Adobe PDF | View/Open | |
| chapter2.pdf | 257.81 kB | Adobe PDF | View/Open | |
| chapter3.pdf | 59.33 kB | Adobe PDF | View/Open | |
| chapter4.pdf | 424.03 kB | Adobe PDF | View/Open | |
| chapter5.pdf | 68.75 kB | Adobe PDF | View/Open | |
| content.pdf | 41.23 kB | Adobe PDF | View/Open | |
| front page.pdf | 39.41 kB | Adobe PDF | View/Open | |
| reference.pdf | 101.79 kB | Adobe PDF | View/Open |
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