Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/372234
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Bibliography p. 455-484 | |
| dc.date.accessioned | 2022-04-06T12:05:36Z | - |
| dc.date.available | 2022-04-06T12:05:36Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/372234 | - |
| dc.description.abstract | None newline | |
| dc.format.extent | 484 p. | |
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | A decision support model for celebrity evaluation and selection in advertising | |
| dc.title.alternative | ||
| dc.creator.researcher | Goyal, Sandeep | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Management Studies | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | ||
| dc.contributor.guide | Singla, M.L. | |
| dc.publisher.place | New Delhi | |
| dc.publisher.university | University of Delhi | |
| dc.publisher.institution | Dept. of Management Studies | |
| dc.date.registered | ||
| dc.date.completed | 2017 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Dept. of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 207.99 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 272.68 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 104.99 kB | Adobe PDF | View/Open | |
| 04_table of content.pdf | 213.2 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 654.31 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 1.37 MB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 821.59 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 520.13 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 3.12 MB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 1.32 MB | Adobe PDF | View/Open | |
| 11_chapter 7.pdf | 2.18 MB | Adobe PDF | View/Open | |
| 12_chapter 8.pdf | 1.25 MB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 415.48 kB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 153.82 kB | Adobe PDF | View/Open | |
| 15_annexture.pdf | 6.51 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 1.86 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: