Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/372234
| Title: | A decision support model for celebrity evaluation and selection in advertising |
| Researcher: | Goyal, Sandeep |
| Guide(s): | Singla, M.L. |
| Keywords: | Economics and Business Management Management Studies Social Sciences |
| University: | University of Delhi |
| Completed Date: | 2017 |
| Abstract: | None newline |
| Pagination: | 484 p. |
| URI: | http://hdl.handle.net/10603/372234 |
| Appears in Departments: | Dept. of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 207.99 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 272.68 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 104.99 kB | Adobe PDF | View/Open | |
| 04_table of content.pdf | 213.2 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 654.31 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 1.37 MB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 821.59 kB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 520.13 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 3.12 MB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 1.32 MB | Adobe PDF | View/Open | |
| 11_chapter 7.pdf | 2.18 MB | Adobe PDF | View/Open | |
| 12_chapter 8.pdf | 1.25 MB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 415.48 kB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 153.82 kB | Adobe PDF | View/Open | |
| 15_annexture.pdf | 6.51 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 1.86 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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