Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/371828
| Title: | Critical Determinants of Viral Marketing Special Study for FMCG and Social Media |
| Researcher: | Narayan Shikha, Roy Monish Mrigendra |
| Guide(s): | Jauhari, Sangeeta and Mathur, Neha |
| Keywords: | Digital Marketing Economics and Business Management Social Media Social Sciences Viral Marketing |
| University: | Rabindranath Tagore University, Bhopal |
| Completed Date: | 2020 |
| Abstract: | newline |
| Pagination: | xi,192.page |
| URI: | http://hdl.handle.net/10603/371828 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_tittle page.pdf | Attached File | 145.7 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 66.06 kB | Adobe PDF | View/Open | |
| 03_preliminary pages.pdf | 228.53 kB | Adobe PDF | View/Open | |
| 04_chapter 01.pdf | 833.81 kB | Adobe PDF | View/Open | |
| 05_chapter 02.pdf | 161.78 kB | Adobe PDF | View/Open | |
| 06_chapter 03.pdf | 104.41 kB | Adobe PDF | View/Open | |
| 07_chapter 04.pdf | 254.4 kB | Adobe PDF | View/Open | |
| 08_chapter 05.pdf | 498.17 kB | Adobe PDF | View/Open | |
| 09_chapter 06.pdf | 115.8 kB | Adobe PDF | View/Open | |
| 10_chapter 07.pdf | 52.91 kB | Adobe PDF | View/Open | |
| 11_chapter 08.pdf | 51.4 kB | Adobe PDF | View/Open | |
| 12_references & bilbliography.pdf | 378.53 kB | Adobe PDF | View/Open | |
| 13_publication.pdf | 49.69 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 288.08 kB | Adobe PDF | View/Open |
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