Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/371314
| Title: | Advertising impact on buyer behaviour in soap marketing a customer perceptional analysis in Andhra Pradesh with reference to Godrej and Hindustan Unilever Limited |
| Researcher: | Naga Surendra, Emman |
| Guide(s): | Kuberudu, B |
| Keywords: | Advertising--Soap-Godrej and Hindustan Unilever Limited-Andhra Pradesh Consumer behavior-Advertising--Soap-Godrej and Hindustan Unilever Limited-Andhra Pradesh Godrej and Hindustan Unilever Limited-Andhra Pradesh-Advertising-Consumer behaviour Soap factories-Advertising--Soap-Consumer behavior-Godrej and Hindustan Unilever Limited-Andhra Pradesh |
| University: | Andhra University |
| Completed Date: | 2018 |
| Abstract: | None newline |
| Pagination: | xiii, 434p. |
| URI: | http://hdl.handle.net/10603/371314 |
| Appears in Departments: | Department of Commerce & Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 89.68 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 120.77 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 131.32 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 40.01 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 154.91 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 98.86 kB | Adobe PDF | View/Open | |
| 07_list of graphs.pdf | 39.44 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 276.13 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 332.5 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 942.24 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 652.6 kB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 651.17 kB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 305.51 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 297.07 kB | Adobe PDF | View/Open | |
| 15_annexure.pdf | 167.55 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 394.5 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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