Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/371314
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.coverage.spatial | Andhra Pradesh, India | |
dc.date.accessioned | 2022-04-01T09:04:10Z | - |
dc.date.available | 2022-04-01T09:04:10Z | - |
dc.identifier.uri | http://hdl.handle.net/10603/371314 | - |
dc.description.abstract | None newline | |
dc.format.extent | xiii, 434p. | |
dc.language | English | |
dc.relation | ||
dc.rights | university | |
dc.title | Advertising impact on buyer behaviour in soap marketing a customer perceptional analysis in Andhra Pradesh with reference to Godrej and Hindustan Unilever Limited | |
dc.title.alternative | ||
dc.creator.researcher | Naga Surendra, Emman | |
dc.subject.keyword | Advertising--Soap-Godrej and Hindustan Unilever Limited-Andhra Pradesh | |
dc.subject.keyword | Consumer behavior-Advertising--Soap-Godrej and Hindustan Unilever Limited-Andhra Pradesh | |
dc.subject.keyword | Godrej and Hindustan Unilever Limited-Andhra Pradesh-Advertising-Consumer behaviour | |
dc.subject.keyword | Soap factories-Advertising--Soap-Consumer behavior-Godrej and Hindustan Unilever Limited-Andhra Pradesh | |
dc.description.note | ||
dc.contributor.guide | Kuberudu, B | |
dc.publisher.place | Vishakhapatnam | |
dc.publisher.university | Andhra University | |
dc.publisher.institution | Department of Commerce and Management Studies | |
dc.date.registered | ||
dc.date.completed | 2018 | |
dc.date.awarded | 2019 | |
dc.format.dimensions | ||
dc.format.accompanyingmaterial | None | |
dc.source.university | University | |
dc.type.degree | Ph.D. | |
Appears in Departments: | Department of Commerce & Management Studies |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 89.68 kB | Adobe PDF | View/Open |
02_declaration.pdf | 120.77 kB | Adobe PDF | View/Open | |
03_certificate.pdf | 131.32 kB | Adobe PDF | View/Open | |
04_acknowledgements.pdf | 40.01 kB | Adobe PDF | View/Open | |
05_contents.pdf | 154.91 kB | Adobe PDF | View/Open | |
06_list of tables.pdf | 98.86 kB | Adobe PDF | View/Open | |
07_list of graphs.pdf | 39.44 kB | Adobe PDF | View/Open | |
08_chapter 1.pdf | 276.13 kB | Adobe PDF | View/Open | |
09_chapter 2.pdf | 332.5 kB | Adobe PDF | View/Open | |
10_chapter 3.pdf | 942.24 kB | Adobe PDF | View/Open | |
11_chapter 4.pdf | 652.6 kB | Adobe PDF | View/Open | |
12_chapter 5.pdf | 651.17 kB | Adobe PDF | View/Open | |
13_chapter 6.pdf | 305.51 kB | Adobe PDF | View/Open | |
14_bibliography.pdf | 297.07 kB | Adobe PDF | View/Open | |
15_annexure.pdf | 167.55 kB | Adobe PDF | View/Open | |
80_recommendation.pdf | 394.5 kB | Adobe PDF | View/Open |
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