Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/370405
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Social Sciences | |
| dc.date.accessioned | 2022-03-28T09:05:56Z | - |
| dc.date.available | 2022-03-28T09:05:56Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/370405 | - |
| dc.description.abstract | newline no | |
| dc.format.extent | 243+v.p. | |
| dc.language | English | |
| dc.relation | Available | |
| dc.rights | university | |
| dc.title | Integrating the Various Effects of Advertising on Consumer Adoption Process | |
| dc.title.alternative | A Perceptual Study | |
| dc.creator.researcher | Arora, Shikha | |
| dc.subject.keyword | Social Sciences | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Business | |
| dc.description.note | Summary:184-207; References:208-243 | |
| dc.contributor.guide | Sharma, Rishi Raj | |
| dc.publisher.place | Amritsar | |
| dc.publisher.university | Guru Nanak Dev University | |
| dc.publisher.institution | University Business School | |
| dc.date.registered | 2012 | |
| dc.date.completed | 2019 | |
| dc.date.awarded | 2021 | |
| dc.format.dimensions | 28cm. | |
| dc.format.accompanyingmaterial | CD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | University Business School | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 85.6 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 53.33 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 57.54 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 34.24 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 204.29 kB | Adobe PDF | View/Open | |
| 06_tables and figures.pdf | 182.37 kB | Adobe PDF | View/Open | |
| 07_abbriavations.pdf | 56.13 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 380.15 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 361.81 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 270.61 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 821.83 kB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 393.62 kB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 515.31 kB | Adobe PDF | View/Open | |
| 14_chapter 7.pdf | 4.13 MB | Adobe PDF | View/Open | |
| 15_chapter 8.pdf | 357.47 kB | Adobe PDF | View/Open | |
| 16_bibliography.pdf | 478.75 kB | Adobe PDF | View/Open | |
| 17_appendix.pdf | 389.91 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 85.6 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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