1. Shodhganga@INFLIBNET
  2. Andhra University
  3. Department of Commerce & Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/370176
Title: Customer based brand equity a study on dimensions of brand equity in Indian passenger car market
Researcher: Tharakesh Reddi, C
Guide(s): Satyanarayana, G
Keywords: Automobiles--Cars-Marketing-Brand equity-India
Brand choice-Automobile industry-India
Consumers Based Brand Equity-Car market-India
University: Andhra University
Completed Date: 2018
Abstract: None newline
Pagination: iv, 283p.
URI: http://hdl.handle.net/10603/370176
Appears in Departments:Department of Commerce & Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File159.04 kBAdobe PDFView/Open
02_declaration.pdf22.38 kBAdobe PDFView/Open
03_certificate.pdf155.99 kBAdobe PDFView/Open
04_acknowledgements.pdf71.04 kBAdobe PDFView/Open
05_contents.pdf4.76 kBAdobe PDFView/Open
06_list of tables.pdf130.29 kBAdobe PDFView/Open
07_list of figures.pdf129.09 kBAdobe PDFView/Open
08_preface.pdf65.8 kBAdobe PDFView/Open
09_chapter 1.pdf265.89 kBAdobe PDFView/Open
10_chapter 2.pdf340.89 kBAdobe PDFView/Open
11_chapter 3.pdf331.3 kBAdobe PDFView/Open
12_chapter 4.pdf234.7 kBAdobe PDFView/Open
13_chapter 5.pdf364.01 kBAdobe PDFView/Open
14_chapter 6.pdf226.16 kBAdobe PDFView/Open
15_references.pdf300 kBAdobe PDFView/Open
16_appendix.pdf414.09 kBAdobe PDFView/Open
80_recommendation.pdf384.19 kBAdobe PDFView/Open
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