An Analytical Study of Online Buying Behaviour of Electronic Goods

Abstract

The first chapter gives introduction of the research The title, An Analytical Study of newlineOnline Buying Behaviour of Electronic Goods The internet has changed our life to a newlinegreat extent, it s tough to imagine our life without it. One of the main things, the newlineinternet has reformed the way of buying. However, we discover research, and newlineultimately purchase products is completely different than it was a decade ago. Since newlinethe beginning of Electric-Commerce, so many consumers have turned to online newlinemarkets for goods. This is because the process of purchasing goods online is both fast newlineand convenient. newlineThe World Wide Web (www) and internet have changed the way consumers use and newlinefind information. The Internet, which was originally considered solely as a tool for newlineobtaining information has evolved into a vital business tool in recent years. For newlineenterprises, the key to future survival is how successfully they can incorporate this newlinemedia into their current business model . To sell anything online, seller must newlineconsider, what consumers purchase, why they purchase, how they purchase, who their newlinecustomers are, their purchasing habits, and the products and services they enjoy. The newlineinternet is transforming how consumers purchase goods and services, and it has newlinegrown to be a global phenomenon. newline