Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/369170
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2022-03-22T10:06:30Z | - |
| dc.date.available | 2022-03-22T10:06:30Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/369170 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Study of Promotional Mix Strategies of Selected Generic Medicine Manufacturing Companies in Madhya Pradesh | |
| dc.title.alternative | ||
| dc.creator.researcher | Sood, Manvi Aayush | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Marketing | |
| dc.subject.keyword | Sales promotion | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | ||
| dc.contributor.guide | Purohit, Harsh and Joshi, Nishant | |
| dc.publisher.place | Banasthali | |
| dc.publisher.university | Banasthali Vidyapith | |
| dc.publisher.institution | Department of Management | |
| dc.date.registered | ||
| dc.date.completed | 2020 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 269.85 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 283.45 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 283.39 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 282.61 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 272.41 kB | Adobe PDF | View/Open | |
| 06_list of table and figure.pdf | 260.32 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 14.18 MB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 14.18 MB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 14.17 MB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 14.18 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 14.17 MB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 14.18 MB | Adobe PDF | View/Open | |
| 13_chapter 7.pdf | 14.18 MB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 14.18 MB | Adobe PDF | View/Open | |
| 15_appendix.pdf | 14.18 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 305.5 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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