Digital Marketing Framework for Brands to Succeed

Abstract

The main aim of the study is to explore different marketing frameworks and their significance on brands. Further, the study aims to analyse the effect of selected factors (Access, Share, 3Cs (Comment, Customize and Collaborate), Engage, Nurture and Target) on brands. Also, the study aims to develop a comprehensive framework for brands in digital marketing. In order to fulfil the aims and objectives of the current study, the primary method of data collection is used. This method involved the distribution of close-ended questionnaires among the Digital Marketing Managers and the employees. Further, factors like access, share, engagement, and so on which help the course of brand success on online platforms are identified. The current research examined the different digital marketing framework such as Ten C s of marketing for the modern economy, 4Cs for marketing communications, and RACE digital planning framework used by the marketers to promote products to the consumers by using digital platforms. Moreover, several recommendations and suggestions are provided in the current study. The study also underlines certain limitations and areas of future research. Overall the study provides a brief overview of the impact of digital marketing communication on the consumer purchasing attitude and decision-making process for products and services. The study proves to be significant for brands in acquiring affordable means to interact with the customers and develop a strong customer base by providing the right product and company information. newline