Impact of Social Media Marketing On MSME in Mica Dominated District Koderma and Giridiih Jharkhand India

Abstract

Here the abstract of the research is being presented .The tittle of the study is Impact newlineof social media marketing on MSME in Mica Dominated district Koderma and newlineGiridih (Jharkhand) India . The first chapter follows introduction of the study .The newlinepresent study deals about impact of social media marketing on Micro Small and newlineMedium Enterprises (MSME) in mica dominated district Koderma and Giridih region newlineof Jharkhand state. Social media is a latest development which is quite useful and newlinepurpose serving as per as interaction with different persons in lesser time coupled newlinewith negligible cost. These features of social media can greatly help in marketing of newlineMSMEs Product. The micro small and medium enterprises play a very important role newlinein Indian economy and their records in pushing of India is immense. They contribute newlinea sizable chunk of ideas exposes new technology and products. Not only has this, newlineMSMEs also provided employment to use population in India. Thus we can say that newlinethe significance of MSMEs in Indian economy is so high that it will not be newlineexaggeration to say that these MSMEs of the most important part of socioeconomic newlinefabric of India. In present competitive business scenario where large scale newlinemultinational companies associated with big company and produces approx. all newlineproducts which become very challenging for MSMEs to survive. However an newlineintelligent and effective use of social media can help MSMEs in competitive well and newlinesurviving in this competitive environment. Globalization has broad the opportunity newlineand threads to MSMEs with growing condition in one hand and possibilities of entry newlinenew markets on the other hands. It is an across the broad phenomenon and the study newlinearea selected which is mica dominated districts of Koderma and Giridih is not an newlineexception. This mica dominated district of Jharkhand fall among the most backward newlineareas in the country though they are reach in mica ore. These thousands of MSMEs in newlinethese two districts if get modernized and start working with better efficiency then the newlinesocioeconomic